Showing posts with label Chris Suarez. Show all posts
Showing posts with label Chris Suarez. Show all posts

Sunday, December 10, 2017

Myriad reasons not to say 'myriad'

"Myriad," meaning "a countless number" and derived from a Greek word for "ten thousand" (murioi), first appeared in English in 1555 -- coincidentally the year of the first appearance of "solecism."

In modern usage, "myriad" is often but mistakenly used as a fancy synonym for "many," which dilutes the proper meaning of a far more expansive concept.

This came to mind today when I saw a front-page story in the Charlottesville Daily Progress by Chris Suarez headlined "Post-rally public relations faltered," about the attempt by city officials to control the image of Charlottesville in the wake of the alt-right, neo-Nazi, white supremacist demonstrations and violence over the weekend of August 11-13.

One paragraph, referring to two public relations firms and Mayor Mike Signer, reads:
Powell Tate officials mostly helped the mayor manage requests for media interviews with national news outlets the week following the rally. On Aug. 18, Weber Shandwick provided the city a report detailing the myriad interviews Signer had done [emphasis added].
It is true that, during the week in question, Mayor Signer submitted to many on-camera and on-mic interviews from local, national, and even international news media.

I find it questionable to claim that those appearances were so numerous as to be uncountable -- essentially to be the equivalent to the stars in the sky or the grains of sand in the Sahara Desert.

"Myriad" is a word with a specific meaning. Its misuse makes it less effective. If that word is employed in myriad ways, it no longer means myriad.